London Trip

 Legible London

The audience of the Legible London signage system are most likely visitors to the capital who do not know there way around such a big city and so the system caters for this by making the signs easy to spot from a distance by rising to about 8 feet tall and baring a yellow panel across the top so that it can spotted from within a crowd of busy Londoners.

The designers have used colour heirachy on the sign stemming from the first caught attention of the signs yellow panel down to the yellow header name of the general area that the sign is located in then down to an equally large but white coloured sub header of the exact location of the sign and then down to smaller information about where to head dependant on your destination. The map also uses yellow to highlight key attractions in the area so that the majority audience is not looking around a map for 5 minutes looking for the place they need.

The typeface used looks very similar to the transport typeface used for the London Underground and so this fits well into the branding of London's transport system.

The Legible London signage system has taken consideration for those with visual disability by adding braille to the posts so that the reach of audience is greater.

The signs have been placed so that when you are stood at one there is nearly always another within eyesight or within a short distance so that it is easy to follow a route and not get lost.

Photograph of the London Underground Tube Station 

I thought this sign outside of the Natural History Museum was interesting and well designed.

I like the little pictograms used on the sign and also how legible it is from a short distance.